Unable to load static content in Django


I am setting up a beginner django app and I cannot make it display static content. (css and jpg) files. The documentation is confusing and I need some help at a very basic level.

My static files are located in: '/home/me/django_projects/myproject/site_media'. Under here there are directories: 'images' and 'css'

I am getting 404 errors on everything static. Even if I try to pull the file directly from: http://localhost:8000/site_media/images/test_image.jpg

Here is the html code that I that is supposed to trigger static content:

<html xmlns="http://www.w3.org/1999/xhtml">
<meta name="keywords" content="" />
<meta name="description" content="" />
<meta http-equiv="content-type" content="text/html; charset=utf-8" />
<title>Django Test </title>
<link href="{{ STATIC_URL }}/css/style.css" rel="stylesheet" type="text/css"   media="screen" />
   This is my body...   blah blah blah
   <p>Here is an image:  <img src="{{ MEDIA_URL }}images/media.jpg" alt="Foobar" />

Below are my settings files. I've tried about every combination of media and static configuration I can think of. Does anyone see what I am doing wrong here?

File: settings.py

# Example: "/home/media/media.lawrence.com/media/"
MEDIA_ROOT = '/home/me/django_projects/myproject/site_media/'
MEDIA_URL = '/media/'
ADMIN_MEDIA_PREFIX = '/admin_media/'
STATIC_URL = '/static/'

# List of finder classes that know how to find static files in
# various locations.


File: urls.py

urlpatterns = patterns('',
    (r'^customers/$', 'jim.views.index'),
    (r'^customers/(?P<customer_id>\d+)/$', 'jim.views.detail'),
    (r'^media/(?P<path>.*)$', 'django.views.static.serve', {'document_root': '/media'}),
    (r'^site_media/(?P<path>.*)$', 'django.views.static.serve', {'document_root': '/media'}),
    url(r'^admin/doc/', include('django.contrib.admindocs.urls')),
    url(r'^admin/', include(admin.site.urls)),

Does anyone see whats wrong here?

Looks like you might have two forward slashes:

STATIC_URL = '/static/'
"{{ STATIC_URL }}/css/style.css"

would give you


view the page source in the browser and see how the url is being written