The website does not automatically match the iphone's screen

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The following code does not fit onto the iphone screen; how do I have to define the viewport?

<html>
<body>
<center>
<div id="karteu" style="background: url('../customer/Karten/karte1.jpg') no-repeat left center;width:714px;height:540px;" >
</div>
</body>
</html>

Normally the site should be zoomed, so i first should see the website in small, and then be able to zoom that i see it in the original size, but in my case it does not, when i call the site, the zoom is, that the image has this original size already, and that i have to scroll, but i dont want to scroll,...i want to use the normal safari mobile zoom and then scroll

The solution at the bottom does not zoom anything. I want to see the overview of the image at the beginning. Then i want to be able to zoom with the normal safari zoom functions,..


<meta name="viewport" content="width=device-width; initial-scale=1.0; maximum-scale=1.0; minimum-scale=1.0; user-scalable=0;" />
<meta name="apple-mobile-web-app-capable" content="yes" />