Insert an image in the SQL Server 2005 image field using only SQL

Using SQL Server 2005 and Management Studio how do I insert a picture into an Image type column of a table?

Most importantly how do I verify if it is there?

    Id int,
    Name varchar(50) not null,
    Photo varbinary(max) not null

INSERT INTO Employees (Id, Name, Photo)
SELECT 10, 'John', BulkColumn
FROM Openrowset( Bulk 'C:\photo.bmp', Single_Blob) as EmployeePicture